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promotion

Expanding markets through digital platforms: Việt Nam steps up trade promotion efforts

Expanding markets through digital platforms: Việt Nam steps up trade promotion efforts

Closer coordination between associations and Việt Nam''s overseas trade offices to enhance early warning mechanisms for policy changes and technical barriers should be also included. Such efforts would enable businesses to adjust promptly and better prepare for international trade risks.
VN aims to digitalise OCOP programme for global reach

VN aims to digitalise OCOP programme for global reach

The OCOP programme has certified more than 17,000 products 3-5 star, more than 120 of which have received the top five-star rating.
Hà Nội to launch online store on Shopee to boost digital economy

Hà Nội to launch online store on Shopee to boost digital economy

The initiative was established in the Hà Nội People''s Committee programme ''Digital pavilion – Elevating Hà Nội’s merchants'' issued on Tuesday, which aims to expand the share of the digital economy in the capital’s gross regional domestic product (GRDP) to...
Hà Nội signs MoU with VAFIE to lure capital through 2030

Hà Nội signs MoU with VAFIE to lure capital through 2030

Under the MoU, the two sides will jointly develop Hà Nội’s 2026–2030 investment promotion plan, build long-term strategies to attract capital that align with the city’s socio-economic trajectory, produce studies to support promotional efforts, identify priority markets, propose action plans,...
Vietnam GrandSale 2025 promises bargains for all shoppers

Vietnam GrandSale 2025 promises bargains for all shoppers

According to the MoIT, all businesses can participate in the programme without any ion or review process. Enterprises may independently launch promotional campaigns with diverse and appealing content for customers and are allowed to offer discounts of up to 100...
Finance Minister to promote investment in UK and Italy

Finance Minister to promote investment in UK and Italy

Minister of Finance Nguyễn Văn Thắng will chair two major events: the Vietnam-UK Investment Promotion Conference in London on September 16 and the Vietnam-Italy Investment Dialogue in Milan on September 18.
Vietnam Grand Sale set to spark festive spending surge

Vietnam Grand Sale set to spark festive spending surge

This is seen as an important push to stimulate consumer demand, support businesses in expanding their markets and momentum for sustainable business recovery.
Hà Nội promotes OCOP products to international market

Hà Nội promotes OCOP products to international market

Home to the highest number of craft villages in the country, with 47 out of the 52 traditional crafts, Hà Nội is striving to become a pioneer in exporting One Commune One Product (OCOP) items.
Vietjet celebrates double day 8/8 with up to 80% off all flights

Vietjet celebrates double day 8/8 with up to 80% off all flights

From 00:00 to 23:00 on August 8 (GMT+7), travellers can use the promo code VJ80 when booking tickets via www.vietjetair.com or the Vietjet Air mobile app.
2025 Centralised Promotion Programme officially starts

2025 Centralised Promotion Programme officially starts

The programme continues to be held with participation from many businesses and retail units across the city.
Amazon and Việt Nam join hands to elevate national brands on the global stage

Amazon and Việt Nam join hands to elevate national brands on the global stage

On July 23 in Hà Nội, the Việt Nam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade and Amazon Global Selling Việt Nam officially signed a three-year strategic partnership and launched the ''V-Brands Go Global with Amazon''...
Vĩnh Long seeks investment for key economic and industrial zones

Vĩnh Long seeks investment for key economic and industrial zones

Vĩnh Long Province is calling for investment projects in its key economic and industrial zones, with a focus on renewable energy, logistics, infrastructure and urban development.
Hà Nội launches large-scale promotion campaign with attractive incentives

Hà Nội launches large-scale promotion campaign with attractive incentives

Major supermarket systems and retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart and Pico will join the campaign, offering discounts of up to 50 per cent on a wide range of products.
Vietjet to launch major promotion, offering up to 77% off on all routes

Vietjet to launch major promotion, offering up to 77% off on all routes

In response to increasing summer travel demand, Vietjet has also added more than 600,000 seats to its network of over 145 routes, enhancing connectivity and offering more options for travelers both within Việt Nam and abroad.
Hà Nộis promotion campaign to stimulate consumption

Hà Nội's promotion campaign to stimulate consumption

This year’s programme also encourages cashless transactions through QR codes and e-wallets, as in line with the national digital transformation strategy and smart city goals.